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Personal Injury Lawyer Colorado Springs
A billboard for an auto injury law firm watches over traffic on Pikes Peak Avenue on Saturday, February 3, 2018.
More than two decades of TV ads touting eye-popping cash awards turned Aurora personal injury lawyer Franklin D. Azar into a household name in Colorado.
They also created a conundrum for consumers, who stand alone when it comes to figuring out if Azar's and other personal injury lawyers' oft-repeated promises of a hassle-free payday are actually true, a result of Colorado's hands-off approach when it comes to regulating attorney advertising.
Nearly 40 years after the U.S. Supreme Court struck down bans on commercial speech by attorneys - paving the way for today's glut of TV spots by Azar and his competitors - Colorado keeps lawyers who advertise on a kind of honor system, trusting them to abide by state ethical rules that bar false and misleading claims in advertising.
Regulators in a state disciplinary body, the Office of Attorney Regulation Counsel, do not preapprove ads or take steps to monitor them, and only if someone lodges an official complaint do the regulators delve into the fine print.
It's a system that has worked for decades without controversy, said state Attorney Regulation Counsel Jim Coyle, who said he hears from few critics of the issue and sees little reason for change.
"We're a complaint-based system," Coyle said. "We just haven't been getting complaints on attorney advertising."
Indeed, lawyer advertising has not even made it onto his radar screen: "I don't think we've ever had an advertising case where we went after a lawyer for misstatement of fact in the lawyer's advertisement."
Coyle said he could not provide specific data on how many complaints, if any, have been filed in recent years, saying such information is private under confidentiality rules. In Colorado, complaints against attorneys can only be made public if they are upheld by state regulators.
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